Santa Verena Charity

Santa Verena Charity decided to redesign its web presence to better communicate its mission, improve donor engagement, streamline content about ongoing programs, and modernize the look and user experience. The old website had valuable content but suffered from usability, visual coherence, and technical limitations. The new site (in progress) aims to address these issues and better support the Charity’s growth and outreach goals.

• Clarity & Mission-Driven Messaging
  Make it immediately clear who Santa Verena Charity is, what its values are, and the impact of its work. Ensure that mission, guiding principles, and programs are front and center.
• Improved User Experience (UX)
  Simplify navigation so that donors, volunteers, program participants, and partners can find what they need quickly (donation info, program details, news, events).
• Visual Refresh & Brand Cohesion
  Modernize the visual design to be more engaging and trustworthy, consistent with nonprofit best practices: clean layout, high-quality imagery, consistent typography, and color palette.
• Responsive & Accessible Design
  Ensure the site works well on mobile and tablet, is accessible to people with visual impairments or other disabilities, and loads quickly.
• Better Content Organization & Management
  Update the site architecture so that newsletters, “special cases”, events, donor stories, etc., are well-organized. Make it easier for staff to update content.
• Enhanced Fundraising & Engagement Features
  Provide clear calls to action (donate, volunteer, newsletter sign-up), integrate social proof (testimonials, program success stories), and make the process of giving or helping as frictionless as possible.

Visual Branding Refresh

Selected a clean, modern layout with a coherent color palette that reflects Santa Verena’s identity.
Chose readable typography and high-quality imagery.

Responsive Design & Accessibility

Designed mobile-first, ensuring pages scale and rearrange well on phones and tablets.
Incorporated accessibility best practices: contrast, alternative text on images, logical heading structure, accessible forms.

Streamlined Content Management System (CMS)

Migrated content to a modern, user-friendly CMS allowing non-technical staff to update newsletters, special-case stories, events.
Created templates for recurring content (newsletters, events, program updates) to speed up production and maintain consistency.

Calls to Action and Engagement Tools

Prominent buttons for “Donate Now”, “Become a Volunteer”, newsletter subscription.
Featured stories of impact/special cases, to build emotional resonance and trust.

Performance Optimization

Optimized images, minimized scripts, leveraged modern web hosting to improve site speed.
Ensured reliable operation across browsers.