project brief
House of Windsor is a quality traditional English handcrafted giftware and collectibles brick and mortar store since 1981. Company offers many unique and creative gifts and jewelry and for the hard to shop for people. Unique gifts like number 10 Doming Street Lion Head door knocker, decimal coin and stamp collection honoring 20th Century soccer in the U.K and more. Company wants to establish its online presence in a highly unique online marketplace.
technology Used
The Goal
The objective was to create a secure, mobile-friendly, and easy-to-navigate online store that communicates history and unique pieces that can be great replicas of original handcrafted items. The design needed to highlight the store’s various categories of products and highlight the history and the story behind the unique pieces.
challenges we’ve faced
The challenge of the new website is to establish a new online presence with no prior online name. Specialized and unique market to attract typically traditional buyers to buy and trust the online store.
The Solution
Our team approached the design with a clean, modern design layout that balances tradition and modern design elements. Key solution included:
- Custom WooCommerce Online Store: Built on WordPress for flexibility and scalability, allowing the House of Windsor team to manage online store easily.
- Mobile Responsiveness: Optimized for all devices to ensure a seamless browsing experience.
- Products and Store Layout: Clear navigation and well-structured catalog to help customers quickly find what they need with unique search tools.
- Strong Branding: High contrast color palette, traditional typography aligned with the traditional company’s brand identity.
- Security & Performance: Implemented SSL certification, firewall, updated hosting environment, and performance optimizations for speed and reliability.
- Conversion Focus: Strategically placed unique highlighted pieces that are featured on homepage
- Coupons and Ongoing Promotions: Strategically ran coupons and online promotions to attract customers with marketing emails.
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