Marketing Tips
How to save money and do your own SEO?
- Work on your content; make sure you have well written unique content for your website that focuses on your unique key phrases.
- Build a network of quality backlinks
- Have quality keywords and focused title tags on every page. If you must have your company name, put it at the end..
- Fresh content, have a blog, new tips, sharing functions, ratings, visitor comment and articles add relevancy of your site to the search engines.
- Social Network: facebook, twitter, linkedin, my space can sure drive some traffic to your website.
- Be sure to link your site, within your site using relevant keyword phrases. In other words, if you target Motorola phones, then link to Motorola phones instead of click here link.
- Consider your domain name to be relevant to the products or services you are selling.
- Use keywords, image alt tags relevant to your business.
- Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
- Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
- Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
- When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
- Be aware that google might see you as a spammer if you use services that blocks domain ownership
- The bottom line is the key success of SEO is quality, fresh content that builds reputation.
- Design your site with easy to use interface, with customers’ user experience in mind.
- Make sure you have strong call to action on your website.
More SEO links and resources
http://www.searchenginejournal.com/seo-tools/7299/
http://www.morebusiness.com/local-business-seo
What is Web 2.0?
Web 2.0 is a golden opportunity for small businesses. Unlike websites 10 years ago where websites are used for informational and one way conversation, Web 2.0 is the era of engaging your clients with you and your business thru:
- Tweeting and re-tweeting your content, sharing it on Facebook
- Watching a video, listening to a podcast
- Posting comments on your blog, or articles
- Responding to a poll or taking a survey or questionnaire
Take advantage of the new era of communications today and engage your customers in a two way conversation on your web today.
Social Media
Social media is a tool, not a technique
Social media is another way to talk to current and potential customers. Like the phone on your desk, or e-mail. In simple words, online communication using tools like facebook, twitter, blogs…etc. Social media helps business to keep in touch with potential customers and build business relations on an everyday basis.
Building positive social media presence helps your business to have positive reputation among your potential clients.
Social Media Marketing must be approached very different than traditional marketing. You are not selling your business; you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends.
More information about Social Media Marketing and Management:
- The social media marketing list: 45 things you should be doing but probably aren't
- 10 questions to evaluate a social media 'expert'
- Free e-book: Social media monitoring with Google Reader
- 5 daily social media builders in less than 10 minutes
Talk to Vision Design and Development today to learn more about implementing new ideas into your site.
Get a Free Quote Today!
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